Your Sandestin, Destin and South Walton-30A Real Estate Resource.

PPG Newsletter July

7/20/2019

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Are you thinking about selling your home or condo

7/20/2019

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How can you be sure that your home won’t be marketed by chance?

A marketing plan should provide a course of action for how to attract buyers and generate buzz about your home or condo. Think of it as a map that shows the road to the final destination—in this case, selling your property. Don’t fall for just a slick document that confuses the simple facts.

All agents should be putting your home on the MLS, which then syndicates your property details to top real estate sites like Zillow, Trulia, and Realtor.com and providing a yard sign (where allowed). But there is more to do in marketing your property.

It’s not your job to know about SEO and SEM but it is mine.

Search engine optimization (SEO) and search engine marketing (SEM) are two key terms when it comes to marketing your property, according to the experts. SEO drives free traffic to a web page (such as your real estate listing) from search engines like Google. SEM directs search engine traffic, such as pay-per-click ads, to places like our website to boost your home’s listing exposure with keywords, such as your home’s location in the desirable “Destin” neighborhood.

When it comes to promoting your home on social media, Facebook reigns as king. “Facebook’s large user base makes it the go-to social network”. It should be part of marketing and advertising your home or condo - not the only thing. This platform is also useful for buzz like “just listed” “coming soon” or ads promoting a open house.However, harnessing other digital platforms to raise your home’s exposure is also important. Platforms such as Instagram and YouTube work and have a place in our plan of marketing.Posting a digital tour across these platforms allows us to highlight and tell the story of your property.Our marketing plan also have methods for cultivating interest in your home among other real estate agents, such as those who’ve brought buyers to the table elsewhere in the neighborhood.

Ads in print publications as well as fliers should feature some key components:

An eye-catching, professional design
Simple, easy-to-read fonts
The home’s full address
Basic property details such as number of beds and baths

How to market my home visually!If a picture is worth a thousand words, then great pictures could be worth thousands of dollars when you’re selling your home.
89% of homebuyers browsing online find online photos and video very helpful, according to the National Association of Realtors. According to 2017 data from the National Association of Realtors, 51% of buyers found the home they purchased on the internet--more than any other source.

Ask your agent point blank if they plan to hire a professional photographer to snap pictures that will put your home in its best light. WE DO! A professional photographer will take photos of your home with the right lighting, mechanics, and details.
Attractive photos of the interior and exterior of the home—the spacious living room, the updated bathrooms, the freshly painted walls—force a buyer who’s shopping online “to slow down and notice” your home. Many real estate agents cited professional photography as the second most effective form of advertising a home, behind MLS listings. Backing up that belief, a study of homes sold in 2013 showed that properties that were professionally photographed sold 32% faster than properties that weren’t.
“If an agent pulls out a smartphone to take marketing pictures of your house, run!” “Quality, professional pictures are critical to catch the eye in this age of online searching.”

A marketing plan shouldn’t be set in stone; rather, it should be fluid like sand, able to shift and react to changing circumstances as needed.
You want an agent who won’t panic at the first sign of trouble but can identify the issue, adjust fast, and tweak your plan accordingly.

How will I know if the price is right?

“Price is one of the important parts of any marketing plan.”
We will provide you comparative market analysis to price your home accurately from the start.
We will continue to provide feedback to you about price and buyer comments and possible adjustments. Never settle for “posting to the MLS” as your marketing plan.

Businesses of all shapes and sizes rely on marketing plans to promote their products and services. But great marketing doesn’t come out of thin air; it requires knowledge of your target audience and careful planning. If you are looking for a Realtor® you can trust, who works hard to find you a buyer, keeps you informed, and understands and can harness the power of the Internet and social media call me today for my pledge to you is to provide quality service, ethical standards, and customer service you can rely on.

I love being a Realtor®...let me show you how much!

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Seascape Resort Villa SOLD

7/10/2019

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Seascape Resort in the heart of Miramar Beach Florida. I had the pleasure to work with phenomenal people on the sale of this Villa. I want to thank everyone for their help!

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30A Blue Mountain Beach Home for Sale

7/1/2019

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1465 W County Hwy 30a, Santa Rosa Beach, FL 32459 (Blue Mountain Beach)

Click here to see full listing and Pictures

·         $5,400,000 list price,  Built 2011
·         5 bed - 3 full+3 half baths - 3 car garage
·         6,933 sq ft - 1.58 acres (private)
·         NO HOA fees
· Coastal Dune Lake and Gulf views

Private 1.58 acre Oasis with 211 feet of waterfront and unobstructed panoramic gulf views on Red Fish Lake, one of Florida's rare Coastal Dune Lakes. This stunning modern home was designed by architect Dan Mueller and built by Kyle Bengston in 2011 and has 5 bedrooms, 3 full baths, and 3 half baths. Enter the impressive foyer that flows seamlessly to the expansive living room, bar and entertaining area, and into the award winning gourmet kitchen with Neff custom cabinets and a full caterer's pantry and grilling porch. This exceptional home is an entertainer's dream.The first floor master wing features his and her full bathroom areas, coffee and beverage bar, gas fireplace, authentic Japanese soaking tub, private dressing areas and oversized walk-in closets with separate entry for staff. There is a private guest wing on the first floor in addition to an acoustically designed media room. A private elevator or beautiful custom built staircase brings you to the second level of the home with three bedrooms and adjoining balconies. Equally as impressive as the home itself, the outdoor space and natural surroundings are breathtaking. The outdoor area offers a gorgeous four-sided private infinity pool, top of the line hot tub, recently upgraded private lakefront dock, fire pit, outdoor kitchen, and covered alfresco dining area. The home offers a 3-car garage, two driveway entrances and parking for up to 30 vehicles on the expansive circular driveway. This waterfront sanctuary has countless upgrades; Chad Horton Landscaping, water filtration system, circular driveway, tankless hot water heater, whole house generator, 2 refrigerators, 3 dishwashers, 3 freezers, 4 ice makers, and air conditioned storage rooms to name a few. Enjoy Red Fish Lake, the Gulf, 30-A's 19-mile bike path, shopping and dining right outside your door. Information contained within this listing such as square footage, is deemed to be accurate but is not guaranteed.

Call me to see this BEAUTIFUL home!
Gena 850-650-6985 cell 251-366-0423

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Happy 4th

7/1/2019

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What is Title Insurance

6/29/2019

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Ever wanted to know why you need title insurance in a real estate transaction?

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Dewey Destin Harbor Side

6/24/2019

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View this post on Instagram

Dewey Destinâ€™s Harborside Seafood Restaurant - a tasty part of history. Youâ€™ll want to try it for a relaxed waterfront memory - best served with friends â–¡. #destin #deweydestin #emeraldcoast #fishing #watersiderestaurant #sowal30a #genabolton #local #familytrip #seafood

A post shared by Realtor, CRS - GenaBolton (@genabolton) on Jun 21, 2019 at 9:37am PDT

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Summer Beach Reading

6/21/2019

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Summer is here now. You have your bathing suit and beach towel ready, but no beach bag is really complete without some good beach reads. For many of us, the best beach reads are light and breezy. I have chosen releases that will keep your attention even while seagulls are cawing and kids are splashing in the background. Even though these books this year aren’t set at the beach, they’re definitely smart reads that will keep you glued to your lounge chair. Life can be really wonderful this time of the year here on the Emerald Coast. Take the time to embrace the beauty of each day slow down and enjoy a good book. Here is a little encouragement from an excerpt of one of the books.

“I choose to believe that there is nothing more sacred or profound than this day. I choose to believe that there may be a thousand big moments embedded in this day, waiting to be discovered like tiny shards of gold. The big moments are the daily, tiny moments of courage and forgiveness and hope that we grab on to and extend to one another. That’s the drama of life, swirling all around us, and generally I don’t even see it, because I’m too busy waiting to become whatever it is I think I am about to become. The big moments are in every hour, every conversation, every meal, every meeting… Today is your big moment. Moments, really. The life you’ve been waiting for is happening all around you. The scene unfolding right outside your window is worth more than the most beautiful painting, and the crackers and peanut butter that you’re having for lunch on the coffee table are as profound, in their own way, as the Last Supper. This is it. This is life in all its glory, swirling and unfolding around us, disguised as pedantic, pedestrian non-events. But pull off the mask and you will find your life, waiting to be made, chosen, woven, and crafted.

Your life, right now, today, is exploding with energy and power and detail and dimension, better than the best movie you have ever seen. You and your family and your friends and your house and your dinner table and your garage have all the makings of a life of epic proportions, a story for the ages. Because they all are. Every life is. You have stories worth telling, memories worth remembering, dreams worth working toward, a body worth feeding, a soul worth tending, and beyond that, the God of the universe dwells within you, the true culmination of super and natural.

You are more than dust and bones. You are spirit and power and image of God. And you have been given today.”
Shauna Niequist, Cold Tangerines:
Cold Tangerines Love Does Lost Choice

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Luau Condo - Sandestin Golf and Beach Resort

6/15/2019

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Luau II located beachside-Sandestin Golf and Beach Resort . Just a short stroll to the beach and enjoy all the resort offers like LUAU'S heated pool featuring a waterfall and walk under grotto passageway connecting the pool decks and the heated spa..There is also a fitness room located in the building. AWESOME - AWESOME couple bought this unit - LOVE YOU GUYS!

Click Here to See More Luau Condos

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PPG Newsletter June 2019 Gena Bolton

6/15/2019

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EXCITING LOCAL EVENTS

For More Information Please Contact
Gena Bolton
The Premier Property Group
251.366.0423 | Gena@SoWal30a.com
www.ThePremierPropertyGroup.com/agents/GenaBolton

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Sold Inn at Gulf Place

6/8/2019

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Inn At Gulf Place just across 30A to the beach access at Ed Walline. Enjoy shops of Gulf place, coffee shop, ice cream, and restaurants. Gulf place is in the center of all the action on 30A west....own your piece of the beach

I am so excited and blessed to be able to work with many wonderful customers. And I really enjoy selling real estate but when you get to work with couples like David and Linda - its family. Love you guys and thank you! Enjoy your new condo!

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Communication Skills in Real Estate

6/6/2019

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Effective communication is the key to a satisfying real estate purchase.

Merriam-Webster’s Dictionary defines communication as “a process by which information is exchanged between individuals.” Without doubt, communication is a complex blend of words, body language, tone and timing.

Effective communication is the key to a satisfying real estate purchase. It is one of the most important skill sets of a realtor to continue to master. When we as realtors working with clients are able to effectively communicate, any situation can be better handled. That’s why it is so important that we develop outstanding communication skills by knowing what to say, how to say it and when to say it.

"Effective communication in a real estate transaction requires discipline and patience."

We sometimes believe that we know what another person is thinking, but such an assumption can hinder effective communication. Effective “clear” communication requires both asking questions and listening to what is being said and not said.

If we seek to clear up a misunderstanding, we need to choose our words carefully, reminding ourselves that there is an appropriate time for everything.

It is better to prepare to communicate by seeking facts and insight into the particular transaction. Sharing of opinions is very important. But what is needed to be effective in our communication is to listen more than talking. Listening requires our engaging with the other person, seeking to understand. Active listening demonstrates that you honor the other person enough to consider what they are sharing with you.
As we apply these principles challenges are less frequent.

Styles of communication can be very different from person to person, transaction to transaction. But by applying the influencing principles of wisdom we have learned through years of working with people we can provide a harmonious transaction.

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Islander Beach Resort Okaloosa Island

6/1/2019

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I had the pleasure of helping a really terrific couple buy this condominium on Okaloosa Island featuring panoramic views of both the sugary white beaches of the Emerald Coast and the Inter-coastal waterway from its spacious balcony, A jewel on Okaloosa Island!

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Parkside at Henderson Beach Resort

6/1/2019

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Click Picture to View Current Listings

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Memorial Day Weekend

5/25/2019

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90 Cassine Way Seagrove Florida

5/25/2019

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$580,000
90 Cassine Way
Santa Rosa Beach, FL 32459 • #823454
4 BD 3 BA 1,728 sq ft

A short walk to the Beach! Located in desirable Cassine Village! Whether you prefer as a home, second home or rental - this home is ready to enjoy relaxing on screened back porch while grilling outside or on one of two front porches (first or second floor). New wood flooring, interior painting ,furniture and stack washer/dryer. There are 3 owners closets. Master suite on second floor and two bedrooms share a hall bathroom with shower/tub combo. Fourth bedroom on first floor with bath and shower. Cassine Village has two pools, two tennis courts, a lake with picnic area, nature trails and low HOA fees. Enjoy local restaurants and shops by bike or within walking distance. Welcome to Seagrove Beach!

Click here to see more details

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David's Landing Navarre Florida

5/25/2019

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Absolutely stunning home in David's Landing with luxurious features that truly set this home apart from the rest. Just walk out your door and have a beautiful picturesque view of the beautiful sound!

I had the privilege to help such a wonderful family who is transferring to our area find this stunning home in David;s landing. It was a real JOY! I pray they create many great memories.

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Buccaneer Pirate Cruise Destin Florida

5/24/2019

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View this post on Instagram

https://destinpirateship.com/ Great family fun on the Buccaneer Pirate Cruise!â–¡ #piratesofdestin #buccaneerpiratecruise #Godisgood #genabolton #SoWal30A #beach #luxuryrealestate #luxuryhomes #MiramarBeach #florida #Florida #beautifulhomes #sowal #GulfCoast #EmeraldCoast #SouthernLiving #ResortLiving #familyvacation #vacation #Destin #30A #realestateforsale #thepremierpropertygroup #NoDreamTooBigNoHouseTooSmall #TurningDreamsIntoLifestyle #YourBeachAwaits #FindYourBeach #ThankfulNavyMom #blessedtoenjoyanotherday

A post shared by Realtor, CRS - GenaBolton (@genabolton) on Jun 24, 2019 at 7:45am PDT

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Seagars Steak House Sandestin Hilton

5/23/2019

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We had dinner with very special friends last night. We are blessed to be able to call these people friends. They remind me of a quote from a book by Shauna Niequist. We were made to represent the love of God in each other’s lives, so that each person we walk through life with has a more profound sense of God’s love. Friendship is an opportunity to act on God’s behalf in the lives of the people that we’re close to, reminding each other who God is. When we do the intimate work of friendship, we bring a little more of the divine into daily life. We get to remind one another about the bigger, more beautiful picture that we can’t always see from where we are.

They treated us to a very special restaurant here that we always enjoy!
Seagar’s is a New York style steakhouse located in the Hilton Sandestin, and is the area's only AAA Four-Diamond steakhouse. Perhaps the finest steak in the Destin area or maybe the state of Florida, Seagar’s is a salute to the good life. Experience an intimate, indulgent, unhurried dining experience. Seagar’s will give you unparalleled service though out dinner with dramatic table-side food preparation.

Looking for a one of a kind dinning experience? Give it a try, you will not be disappointed. And its better with friends!

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Seascape Condo in Garden Villas

5/17/2019

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SOLD BAYSIDE AT SANDESTIN

5/15/2019

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I was blessed to be able to help a AWESOME couple buy this TERRIFIC condo in Sandestin. Bayside at Sandestin is literally 10 steps from the bay! Can you imagine the gorgeous view. Do you love golf? You can hit some range balls and play a round of golf - just across the parking lot. Come see paradise and experience our GORGEOUS beaches. Call me and let me help you find your beach!

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Nice Trip to Wine Country

5/14/2019

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Coppola Winery - in Sonoma

Really nice trip to Somoa and Napa with GREAT friends. My first trip to Napa Valley. We started our trip at the Presidio in San Francisco. I highly recommend staying here when in San Francisco. We were very blessed to have had a awesome guide for this trip to wine country and he set up some of the most wonderful tastings. We able to stayed at the Madrona Manor in Healdsburg and would do it again. Napa and Sonoma.

The weather is also beautiful this time of year and there are fewer crowds than in the peak summer months.
My advice would be to make reservations at the vineyards you want to visit because they can get super crowded during the peak times. I strongly recommend taking advantage of the more premium and private tastings to have a better experience – its worth it. The wineries enjoy letting you taste many of their other higher end wines. All the wineries we visited were exceptional, unique, and the wines very easy to drink. What we learned; enjoy the wine experience and it is not a rush to see how many wines you can taste, it is about experiencing the joy of wine.

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Southwinds Sandestin Florida Beach Cam

4/30/2019

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Relax you're on beach time

4/29/2019

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Can you see yourself enjoying a day, a week, a month or the rest of your life at the beach? Relaxing and enjoyment go together here like sunshine and tan-lines. It is almost impossible to have one without the other. If serenity is calling your name, the beautiful beaches of the Emerald Coast are the perfect place to call home.

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Sandpiper in Sandestin Sold

4/19/2019

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Thanks to wonderful buyers and sellers!

I love this sign (SOLD)! Call me to see how it would look on your home.

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<<Previous

PPG Newsletter July

Are you thinking about selling your home or condo

Seascape Resort Villa SOLD

30A Blue Mountain Beach Home for Sale

1465 W County Hwy 30a, Santa Rosa Beach, FL 32459 (Blue Mountain Beach)

Call me to see this BEAUTIFUL home!
Gena 850-650-6985 cell 251-366-0423

Happy 4th

What is Title Insurance

Ever wanted to know why you need title insurance in a real estate transaction?

Dewey Destin Harbor Side

Summer Beach Reading

Luau Condo - Sandestin Golf and Beach Resort

Click Here to See More Luau Condos

PPG Newsletter June 2019 Gena Bolton

EXCITING LOCAL EVENTS

For More Information Please Contact
Gena Bolton
The Premier Property Group
251.366.0423 | Gena@SoWal30a.com
www.ThePremierPropertyGroup.com/agents/GenaBolton

Sold Inn at Gulf Place

Communication Skills in Real Estate

Effective communication is the key to a satisfying real estate purchase.

Islander Beach Resort Okaloosa Island

Parkside at Henderson Beach Resort

Memorial Day Weekend

90 Cassine Way Seagrove Florida

David's Landing Navarre Florida

Absolutely stunning home in David's Landing with luxurious features that truly set this home apart from the rest. Just walk out your door and have a beautiful picturesque view of the beautiful sound!

Buccaneer Pirate Cruise Destin Florida

Seagars Steak House Sandestin Hilton

Seascape Condo in Garden Villas

SOLD BAYSIDE AT SANDESTIN

Nice Trip to Wine Country

Southwinds Sandestin Florida Beach Cam

Relax you're on beach time

Sandpiper in Sandestin Sold

Thanks to wonderful buyers and sellers!

I love this sign (SOLD)! Call me to see how it would look on your home.

Gena Bolton
Realtor
(251) 366-0423 (c)(850) 650-6985 (o)
Gena@SoWal30a.com

Search for
Homes and Condominiums
Click here

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1465 W County Hwy 30a, Santa Rosa Beach, FL 32459 (Blue Mountain Beach)

Call me to see this BEAUTIFUL home! Gena 850-650-6985 cell 251-366-0423

Ever wanted to know why you need title insurance in a real estate transaction? ​

EXCITING LOCAL EVENTS

For More Information Please ContactGena Bolton The Premier Property Group 251.366.0423 | Gena@SoWal30a.comwww.ThePremierPropertyGroup.com/agents/GenaBolton

​Effective communication is the key to a satisfying real estate purchase.

Absolutely stunning home in David's Landing with luxurious features that truly set this home apart from the rest. Just walk out your door and have a beautiful picturesque view of the beautiful sound!

Thanks to wonderful buyers and sellers!

I love this sign (SOLD)! Call me to see how it would look on your home.

Gena BoltonRealtor (251) 366-0423 (c)(850) 650-6985 (o)Gena@SoWal30a.com

﻿Search for Homes and Condominiums﻿Click here

Archives

Categories

Helpful Links

Call me to see this BEAUTIFUL home!
Gena 850-650-6985 cell 251-366-0423

Ever wanted to know why you need title insurance in a real estate transaction?

For More Information Please Contact
Gena Bolton
The Premier Property Group
251.366.0423 | Gena@SoWal30a.com
www.ThePremierPropertyGroup.com/agents/GenaBolton

Effective communication is the key to a satisfying real estate purchase.

Gena Bolton
Realtor
(251) 366-0423 (c)(850) 650-6985 (o)
Gena@SoWal30a.com

Search for
Homes and Condominiums
Click here