Seaside fostered an innovative impulse that is the germ of 30A’s identity. Planned communities modeled after Seaside quickly sprouted. Stroll the shaded boardwalks of Rosemary Beach and you’ll think you’ve strayed into Charleston. Just down the road lies the bleach-white enclave of the Mediterranean Alys Beach WaterColor is a wonderland of parks and Old Florida-style homes. Spectacular architecture embodies the 30A life- style as much as the emerald-green water. Most residents call 30A home by choice. “We just decided to move to the beach” is how the story usually begins. 30A is a different kind of paradise.