Gena Bolton's Real Estate Blog
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December 2019 Market Snapshot

1/18/2020

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Are you thinking about selling your home or condo

7/20/2019

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How can you be sure that your home won’t be marketed by chance?

A marketing plan should provide a course of action for how to attract buyers and generate buzz about your home or condo. Think of it as a map that shows the road to the final destination—in this case, selling your property. Don’t fall for just a slick document that confuses the simple facts.

All agents should be putting your home on the MLS, which then syndicates your property details to top real estate sites like Zillow, Trulia, and Realtor.com and providing a yard sign (where allowed).  But there is more to do in marketing your property.  

It’s not your job to know about SEO and SEM but it is mine.

Search engine optimization (SEO) and search engine marketing (SEM) are two key terms when it comes to marketing your property, according to the experts. SEO drives free traffic to a web page (such as your real estate listing) from search engines like Google. SEM directs search engine traffic, such as pay-per-click ads, to places like our website to boost your home’s listing exposure with keywords, such as your home’s location in the desirable “Destin” neighborhood.

When it comes to promoting your home on social media, Facebook reigns as king. “Facebook’s large user base makes it the go-to social network”. It should be part of marketing and advertising your home or condo - not the only thing. This platform is also useful for buzz  like “just listed” “coming soon” or ads promoting a open house.However, harnessing other digital platforms to raise your home’s exposure is also important. Platforms such as Instagram and YouTube  work and have a place in our plan of marketing.Posting a digital tour across these platforms allows us to highlight and tell the story of your property.Our marketing plan also have methods for cultivating interest in your home among other real estate agents, such as those who’ve brought buyers to the table elsewhere in the neighborhood.

 Ads in print publications as well as fliers should feature some key components:
  • An eye-catching, professional design
  • Simple, easy-to-read fonts
  • The home’s full address
  • Basic property details such as number of beds and baths
How to market my home visually!If a picture is worth a thousand words, then great pictures could be worth thousands of dollars when you’re selling your home.
89% of homebuyers browsing online find online photos and video very helpful, according to the National Association of Realtors. According to 2017 data from the National Association of Realtors, 51% of buyers found the home they purchased on the internet--more than any other source.

Ask your agent point blank if they plan to hire a professional photographer to snap pictures that will put your home in its best light. WE DO! A professional photographer will take photos of your home with the right lighting, mechanics, and details.
Attractive photos of the interior and exterior of the home—the spacious living room, the updated bathrooms, the freshly painted walls—force a buyer who’s shopping online “to slow down and notice” your home. Many real estate agents cited professional photography as the second most effective form of advertising a home, behind MLS listings. Backing up that belief, a study of homes sold in 2013 showed that properties that were professionally photographed sold 32% faster than properties that weren’t.
“If an agent pulls out a smartphone to take marketing pictures of your house, run!” “Quality, professional pictures are critical to catch the eye in this age of online searching.”

A marketing plan shouldn’t be set in stone; rather, it should be fluid like sand, able to shift and react to changing circumstances as needed.
You want an agent who won’t panic at the first sign of trouble but can identify the issue, adjust fast, and tweak your plan accordingly.

How will I know if the price is right?
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“Price is one of the important parts of any marketing plan.”
We will provide you comparative market analysis to price your home accurately from the start.
We will continue to provide feedback to you about price and buyer comments and possible adjustments.  Never settle for “posting to the MLS” as your marketing plan. 

Businesses of all shapes and sizes rely on marketing plans to promote their products and services. But great marketing doesn’t come out of thin air; it requires knowledge of your target audience and careful planning.  If you are looking for a Realtor® you can trust, who works hard to find you a buyer, keeps you informed, and understands and can harness the power of the Internet and social media call me today for my pledge to you is to provide quality service, ethical standards, and customer service you can rely on. 

          I love being a Realtor®...let me show you how much!
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Sandpiper Village in Sandestin Golf and Beach Resort

11/23/2018

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New Listing 

Sandestin Golf and Beach Resort

757 Sandpiper Drive ​

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​   $350,000 - 3 Bed | 3 Bath - 1,690 Sq. Ft. 
Interior Freshly Painted and windows replaced (November)! PRICED TO SELL! 2 story condo with privacy of a stand-alone home. Linkside Golf Course Views in popular Sandpiper Village in the world renowned Sandestin Golf & Beach Resort. Un-Furnished - 3 bedrooms on 2nd floor (kingsize bed fits in each) ~ BONUS Room on first floor was used as bedroom (can be den or media room). Full bath on first floor. Two owners closets inside and one owners closet outside. Updates since 2013 include - roof , electrical, hot water heater , ext HVAC unit, ceilings scraped, some plumbing. House is in a Condo Association which cares for roof, exterior walls and grounds. Owner cares for interior (walls in). Washer/Dryer convey. Call for your private showing today~
Click here to see more pictures and tour
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Crystal Lake Sandestin Golf and Beach Resort

1/29/2018

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Another great property in Sandestin. This is in the Crystal Lake community, This community has a wonderful southern charm with the picket fences and trees. I really love this part of Sandestin. 
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LOVE THIS SIGN

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The Fairways in Sandestin Florida

9/29/2017

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New listing in the Fairways in Sandestin Fl, for $335,000 

See this one before its gone! 

Fairways is located in Sandestin Golf & Beach Resort with access to three golf courses, 15 tennis courts, two spas, The Village at Baytowne Wharf with playground, restaurants and stores. Enjoy access to the Marina for water activities, Grand Boulevard for shopping, retail and movies. With miles of bike trails and access to indulge in the gorgeous gulf beaches. Conveniences near the resort include Destin to the west and Santa Rosa Beach with Scenic Hwy 30A to the east.
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FULLY FURNISHED- TurnKey Ready! This cozy cottage is beautifully decorated, very well taken care of and has never been rented; it can sleep 8-9 people. Relax indoors with two entertaining areas to accommodate family and friends. Enjoy grilling on the back deck with water views or enjoy fishing from your own back yard. Outside Storage keeps your beach toys and your fishing gear neatly stored and ready. Seller has maintained and cared for details in this happy retreat such as reupholstered sleeper-sofa/ updated bathroom cabinets and sink fixtures/ plantation shutters/ replaced HVAC (still under warranty)/ stainless steel appliances/ bamboo floors throughout/ Nest system/ replaced interior doors/ fixtures and fans throughout/ golf cart electrical hook-up. ​
Link Here 
Call me (Gena Bolton) today to see this wonderful cottage in the Fairways of Sandestin. 
850-650-6985
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Sandestin Golf and Beach Resort Condo

3/15/2017

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LOVE THIS SIGN

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Crystal Cove in Sandestin Golf and Beach Resort

3/9/2017

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Crystal Cove Condos in Sandestin is located in the back of Crystal Lakes, not many people know where it is on the Resort. This allows for a quite peaceful setting. Come see Crystal Cove for yourself, this could be what you are looking for!  
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Sandestin Condo Bayside

2/2/2017

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L0VE THIS SIGN

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Linkside in Sandestin

11/18/2016

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Linkside in Sandestin is a terrific community ​on the west side of the resort.  These single family homes surrounded by the lakes make for a great homes for families that are looking under 400k.  The couple who purchased this home is so excited, they can't wait to start coming this coming year and enjoying being on vacation. 
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Crystal Cove Condominium in Sandestin 

11/8/2016

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Crystal Cove Condominium (Sandestin) Miramar Beach, FL 32550 
$174,900 1 Bed 1 Bath

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Scenic wooded views offer a peaceful privacy- this 2nd floor/1 bedroom condo is a great getaway for an owner or to rent short-term or long-term. Crystal Cove in the popular Sandestin Golf & Beach Resort offers resort-style living in a neighborhood setting. Convenient to restaurants, shopping, outdoor activities from the Bay to the Beach access and much more. Seller in 2016 - painted interior; replaced kitchen cabinet doors (soft-close) & drawer fronts and pulls; new microwave, new curtain rods & curtains in living area.Crystal Cove Assoc painted exterior, refreshed landscape, added attractive trash receptacles and golf cart parking with plugs.

Click here to see more of this wonderful condo 

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Grand Dunes Condominiums 

11/4/2016

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Grand Dunes Condominiums Luxury Resort, Miramar Beach Florida

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Grand Dunes offers a beautiful view of the clear emerald waters of the gulf and lush landscaping you will see as you stroll the grounds of the Grand Dunes community. Grand Dunes will be unmatched by any other property on the Emerald Coast.  A few of the many features that make Grand Dunes standout from your typical “shotgun” condominium include: high-speed elevators opening directly into your own private foyer, secured underground parking, expansive great rooms.
 
For the gourmet cook, open elegant kitchens with over sized granite islands created by award winning certified kitchen designer, Jere Bowden feature travertine floors, premium stainless steel appliances with gas cooking and “clear ice” icemakers. Master suites will include two large walk-in closets, whirlpool tub for two, double sink with makeup vanity, shower room for two with bench and dual shower heads, and a private water closet.    
 
 Grand Dunes has the little things that make a big difference such as adding insulation above the sheetrock ceilings and around the waste pipes which provides for “ super quiet” interiors. The approach will be through its secured-gated entrance way leading to the stately Porte Cochere building entrance. Once inside, the exquisitely decorated Grand Lobby will overlook our majestic free form pools connected by a breathtaking waterfall with the Gulf of Mexico as a backdrop. Inside the lobby, guests will enjoy the informal bar and seating area, billiard room, pool-front exercise room outfitted with the latest equipment, owner’s conference room and two guest suites that will accommodate overflow guests on those special occasions.

Click here to see available units 
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October is a great time of year to sell or buy at the beach

10/24/2016

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This is always a great time of the year to list your home or buy new vacation home at the beach. 

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         October is considered the best month here. The crowds are gone, the weather is amazing and the Gulf is still warm enough from the summer heat for swimming.





October sunsets over the Gulf are truly a treasure, offering spectacular vistas almost every evening.
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The weather is getting a little cooler, football season is half over. We have had a longer than normal rental season this year and if you have tried to see homes or condos you could have been a little disappointed due to more being rented longer than normal. Now is a good time before the snowbirds come in January. 
Call me and let me help you with all your real estate needs. Or go to www.sowal30a.net  and start your search here.  

Come and enjoy October at the beach. 

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Sandestin's The Fairways

6/8/2016

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The Fairways in Sandestin is a wonderful community in the resort. This community has both attached and detached homes. The community has great feel with all the trees and lakes. If you are looking to buy in Sandestin under 500k, give me a call and let me show you the fairways.  
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LOVE THIS SIGN

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The Fairways in Sandestin reduced to 349,900

6/12/2015

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The Fairways in Sandestin, 198 Cove Drive, reduced to 349,900. 

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If you wanting in Sandestin for under 350K come see this beautiful fairways homes just reduced to 349,900  
READY to ENJOY!  An inviting 2 bed/2 bath cottage with relaxing views of the lagoon and The Links Golf Course. 
FULLY FURNISHED! 

Click here to see this home          Click here to see all homes in the Fairways 

UPGRADES INCLUDE: 2015 updated bathroom cabinets and sink fixtures; 2014 plantation shutters, new HVAC ($5,000-still under warranty), added 4''memory foam bed toppers on all beds ; 2013 window treatments, new interior paint, new french doors/second entertainment area; 2012 all new appliances in kitchen, new bamboo floors throughout($7,000), new fixtures and fans throughout, new Nest system, new interior doors, new exterior paint, and golf cart electrical hook-up. NOTE:SELLER is currently getting 2 dining room windows replaced where fogged. SELLER Exclusions: pilgrim painting, monk painting, chair and a half in sunroom, One duvet and one quilt (king),

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Sandestin your personal piece of paradise

6/2/2015

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Sandestin  your personal piece of paradise on Florida's emerald coast. 

Sandestin is located in Miramar Beach Florida, or as many like to say around here SoWal (Sandestin is considered one of the 16 beaches of South Walton).  The majestic natural beauty here is one to enjoyed offering preservation and sophistication inside a world class master plan community.  This is a 2,400 acre meticulously maintained gated community full name is Sandestin Golf and Beach Resort, but is a not just resort it is truly a lifestyle.  I have often heard that that Disney World is the “happiest place” on earth.  Then it would be easy to give the title of the “Friendliest Community” on earth to Sandestin.   People here just seem happy and love being here. 

Our community sets on both the beach and the bay allowing for the enjoyment of both without ever getting into an automobile.  By calling this wonderful and resort home (or home away from home) this will allow you to be experiencing, all that this extraordinary resort has to offer its residents. 

The community is a collection of 36 different neighborhoods, four fabulous golf courses, world class tennis and the only marina in Walton County.  The resort is crafted by design for a safe family fun environment.  Every day here can be an adventure.  This story book like gated community is home to many of the best festivals on the emerald coast. If you and your family enjoy watching fireworks, they are almost a weekly occurrence.  The kids will enjoy the cane poll fishing rodeo as well as the Village of Baytowne Wharf and all it has to offer.

Not only is this a golf community we are also a golf cart community where the golf cart can be your mode of transportation.  You can ride over to Grand Blvd to buy groceries, watch a movie, and eat at one of many fine restaurants or just to buy a cup of coffee at Starbucks.  From your golf cart you could also check out the new updated market shops or just enjoy the weekly farmers market.  There are no typical days in Sandestin, the days here are to be celebrated, enjoyed and they are full of life.

The community was formed in four sections, the beachside, bayside west, bayside east and the village. The community also as a gated community inside a gated community, Burnt Pine has become the gold standard that the other master planned communities on the emerald coast measure themselves by. 

BAYSIDE EAST
  • Anchorage
  • Baypine Cottages
  • Baytowne Avenue
  • Bungalos
  • Burnt Pine
  • Crystal Cove
  • Crystal Lake
  • Deerwood
  • Del Mar
  • Fountains
  • Genoa
  • Island Green
  • Laurel Grove
  • Legend Creek
  • Magnolia Bay
  • Magnolia Village
  • Prestwick Place
  • St. Andrews
  • Troon Drive
  • Turnberry
  • Villa Lago
BAYSIDE WEST
  • Augusta Village
  • Bayou Village
  • Cove on the Bay
  • Fairways
  • Golf View
  • Grand Harbour
  • Harbour Point
  • Heron Walk
  • L'Atrium
  • Linkside
  • Players Club
  • Sandpiper Village
  • Vantage Point
BEACHSIDE
  • Beachside I &II
  • Beachwalk Villas
  • Island Estates
  • Lulu I & II
  • One Beach Club
  • Pine Ridge
  • Southwinds I, II, & III
  • Tivoli
  • Westwinds

 THE VILLAGE
  • Bahia
  • Elation
  • Grand Sandestin
  • Lasata
  • Le Jardin
  • Market Street
  • Observation Point
  • Pilot House

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    Gena Bolton
    Realtor 
    (251) 366-0423 (c)
    Gena@SoWal30a.com

    I am 100% dedicated to helping you find your dream home or sell your existing property. I will tailor my services to meet your individual needs and goals. My commitment to you is to provide the personalized real estate services you deserve. Anything less is a disservice!

    I look forward to helping you with with your Real Estate Needs.  

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    Sandestin
    BEACHSIDE
    • Beachside I &II
    • Beachwalk Villas
    • Island Estates
    • Lulu I & II
    • One Beach Club
    • Pine Ridge
    • Southwinds I, II, & III
    • Tivoli
    • Westwinds
    BAYSIDE WEST
    • Augusta Village
    • Bayou Village
    • Cove on the Bay
    • Fairways
    • Golf View
    • Grand Harbour
    • Harbour Point
    • Heron Walk
    • L'Atrium
    • Linkside
    • Players Club
    • Sandpiper Village
    • Vantage Point
    BAYSIDE EAST
    • Anchorage
    • Baypine Cottages
    • Baytowne Avenue
    • Bungalos
    • Burnt Pine
    • Crystal Cove
    • Crystal Lake
    • Deerwood
    • Del Mar
    • Fountains
    • Genoa
    • Island Green
    • Laurel Grove
    • Legend Creek
    • Magnolia Bay
    • Magnolia Village
    • Prestwick Place
    • St. Andrews
    • Troon Drive
    • Turnberry
    • Villa Lago
    THE VILLAGE
    • Bahia
    • Elation
    • Grand Sandestin
    • Lasata
    • Le Jardin
    • Market Street
    • Observation Point
    • Pilot House
    Destin Condo's for Sale
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    • Barataria
    • Breakers East 
    • Century Park 
    • Crystal Dunes 
    • Crystal Sands 
    • Crystal Villas
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    “This is the beginning of a new day. God has given me this day to use as I will. I can waste it or use it for good. What I do today is very important because I am exchanging a day of my life for it. When tomorrow comes, this day will be gone forever, leaving something in its place I have traded for it. I want it to be gain, not loss — good, not evil. Success, not failure in order that I shall not forget the price I paid for it.”  Bear Bryant ​
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