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Are you thinking about selling your home or condo

7/20/2019

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How can you be sure that your home won’t be marketed by chance?

A marketing plan should provide a course of action for how to attract buyers and generate buzz about your home or condo. Think of it as a map that shows the road to the final destination—in this case, selling your property. Don’t fall for just a slick document that confuses the simple facts.

All agents should be putting your home on the MLS, which then syndicates your property details to top real estate sites like Zillow, Trulia, and Realtor.com and providing a yard sign (where allowed).  But there is more to do in marketing your property.  

It’s not your job to know about SEO and SEM but it is mine.

Search engine optimization (SEO) and search engine marketing (SEM) are two key terms when it comes to marketing your property, according to the experts. SEO drives free traffic to a web page (such as your real estate listing) from search engines like Google. SEM directs search engine traffic, such as pay-per-click ads, to places like our website to boost your home’s listing exposure with keywords, such as your home’s location in the desirable “Destin” neighborhood.

When it comes to promoting your home on social media, Facebook reigns as king. “Facebook’s large user base makes it the go-to social network”. It should be part of marketing and advertising your home or condo - not the only thing. This platform is also useful for buzz  like “just listed” “coming soon” or ads promoting a open house.However, harnessing other digital platforms to raise your home’s exposure is also important. Platforms such as Instagram and YouTube  work and have a place in our plan of marketing.Posting a digital tour across these platforms allows us to highlight and tell the story of your property.Our marketing plan also have methods for cultivating interest in your home among other real estate agents, such as those who’ve brought buyers to the table elsewhere in the neighborhood.

 Ads in print publications as well as fliers should feature some key components:
  • An eye-catching, professional design
  • Simple, easy-to-read fonts
  • The home’s full address
  • Basic property details such as number of beds and baths
How to market my home visually!If a picture is worth a thousand words, then great pictures could be worth thousands of dollars when you’re selling your home.
89% of homebuyers browsing online find online photos and video very helpful, according to the National Association of Realtors. According to 2017 data from the National Association of Realtors, 51% of buyers found the home they purchased on the internet--more than any other source.

Ask your agent point blank if they plan to hire a professional photographer to snap pictures that will put your home in its best light. WE DO! A professional photographer will take photos of your home with the right lighting, mechanics, and details.
Attractive photos of the interior and exterior of the home—the spacious living room, the updated bathrooms, the freshly painted walls—force a buyer who’s shopping online “to slow down and notice” your home. Many real estate agents cited professional photography as the second most effective form of advertising a home, behind MLS listings. Backing up that belief, a study of homes sold in 2013 showed that properties that were professionally photographed sold 32% faster than properties that weren’t.
“If an agent pulls out a smartphone to take marketing pictures of your house, run!” “Quality, professional pictures are critical to catch the eye in this age of online searching.”

A marketing plan shouldn’t be set in stone; rather, it should be fluid like sand, able to shift and react to changing circumstances as needed.
You want an agent who won’t panic at the first sign of trouble but can identify the issue, adjust fast, and tweak your plan accordingly.

How will I know if the price is right?
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“Price is one of the important parts of any marketing plan.”
We will provide you comparative market analysis to price your home accurately from the start.
We will continue to provide feedback to you about price and buyer comments and possible adjustments.  Never settle for “posting to the MLS” as your marketing plan. 

Businesses of all shapes and sizes rely on marketing plans to promote their products and services. But great marketing doesn’t come out of thin air; it requires knowledge of your target audience and careful planning.  If you are looking for a Realtor® you can trust, who works hard to find you a buyer, keeps you informed, and understands and can harness the power of the Internet and social media call me today for my pledge to you is to provide quality service, ethical standards, and customer service you can rely on. 

          I love being a Realtor®...let me show you how much!
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30A Blue Mountain Beach Home for Sale

7/1/2019

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1465 W County Hwy 30a, Santa Rosa Beach, FL  32459 (Blue Mountain Beach)

                  Click here to see full listing and Pictures 

·         $5,400,000 list price,  Built  2011
·         5 bed - 3 full+3 half baths - 3 car garage
·         6,933 sq ft - 1.58 acres (private)
·         NO HOA fees
·         Coastal Dune Lake and Gulf views
 
Private 1.58 acre Oasis with 211 feet of waterfront and unobstructed panoramic gulf views on Red Fish Lake, one of Florida's rare Coastal Dune Lakes. This stunning modern home was designed by architect Dan Mueller and built by Kyle Bengston in 2011 and has 5 bedrooms, 3 full baths, and 3 half baths. Enter the impressive foyer that flows seamlessly to the expansive living room, bar and entertaining area, and into the award winning gourmet kitchen with Neff custom cabinets and a full caterer's pantry and grilling porch. This exceptional home is an entertainer's dream.The first floor master wing features his and her full bathroom areas, coffee and beverage bar, gas fireplace, authentic Japanese soaking tub, private dressing areas and oversized walk-in closets with separate entry for staff. There is a private guest wing on the first floor in addition to an acoustically designed media room. A private elevator or beautiful custom built staircase brings you to the second level of the home with three bedrooms and adjoining balconies. Equally as impressive as the home itself, the outdoor space and natural surroundings are breathtaking. The outdoor area offers a gorgeous four-sided private infinity pool, top of the line hot tub, recently upgraded private lakefront dock, fire pit, outdoor kitchen, and covered alfresco dining area. The home offers a 3-car garage, two driveway entrances and parking for up to 30 vehicles on the expansive circular driveway. This waterfront sanctuary has countless upgrades; Chad Horton Landscaping, water filtration system, circular driveway, tankless hot water heater, whole house generator, 2 refrigerators, 3 dishwashers, 3 freezers, 4 ice makers, and air conditioned storage rooms to name a few. Enjoy Red Fish Lake, the Gulf, 30-A's 19-mile bike path, shopping and dining right outside your door. Information contained within this listing such as square footage, is deemed to be accurate but is not guaranteed.

Call me to see this BEAUTIFUL home! 
Gena 850-650-6985 cell 251-366-0423 

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Another Wonderful Home in Highland Parks Sold

2/1/2019

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Highland Parks,  Gulf View Dr.
​Love this sign (SOLD) 

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Open House Today Highland Parks

10/3/2018

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View this post on Instagram

Interested? Open House today! Call Gena for more info 251-366-0423. MLS806693 4 bed /2.5 bath #sowal30a #30a #bluemountainbeach #houseforsale #turningdreamsintolifestyle #florida #northwestflorida #santarosabeach #thepremierpropertygroup #genabolton #picplaypost

A post shared by Realtor, CRS - GenaBolton (@genabolton) on Oct 3, 2018 at 9:57am PDT

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Views from 30A and South Walton County

8/9/2018

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Great video showing the views from 30A and South Walton. 

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Watch to see why this area is quickly becoming more of a primary resident for so many people. It's not just a vacation destination anymore! 

8 FIFTY Productions does a fantastic job capturing this lifestyle! 
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Visit South Walton County Florida

3/19/2018

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16 unique beach neighborhoods are conveniently located between two airports in sunny Northwest Florida. South Walton’s welcoming resorts, beach cottages, restaurants, and event spaces range from upscale to casual and from large to small ​

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Thirty One on 30a Condominiums for Sale

2/13/2018

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​The lifestyle you’ll enjoy within Thirty-One is one-of-a-kind…

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Thirty-One is perfectly situated on one of the last remaining undeveloped beachfront properties on 30A. Set on nearly 4 acres and over 335’ of white sand beach in the highly desirable town of Seagrove, one of our greatest amenities truly is the location. And with Seaside and Watercolor just 1.5 miles down the shore, Thirty-One offers effortless access to 30A’s bountiful dining, shopping and entertainment scenes, iconic communities, sprawling state parks, miles of trails and rare coastal dune lakes. And that’s just what lies outside the alluring grounds and residences of Thirty-One.

When it comes to finding that special place to gather with family and friends, you know where you want to be. We have designed Thirty-One to provide the experience you want when you get there. Thirty-One is pleased to offer the location and the luxury you desire. Because when it comes to what really matters, enjoying time with the people you love is number one.
See Active Listings for Sale 
 
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Beach Therapy

1/24/2018

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A Christmas Prayer

12/21/2017

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Merry Christmas - God is with us
May the joy of the angels, the eagerness of the shepherds, the perseverance of the wise men, the obedience of Joseph and Mary and the peace of the Christ-child be yours this Christmas; and the blessings of God remain with you always.  Amen
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The Christmas Season is Starting

11/8/2017

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Looking around town you will notice the lights and decorations going up-YEAH !!!  
Enjoy your Florida family vacation home with seasonal events like live Christmas music shows and holiday light displays. Celebrate the Christmas season in one of our beautiful beachside communities. Do your holiday shopping at one of our boutique stores.
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You will love the holidays here!!! 
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Happy Labor Day 2017

9/2/2017

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Hurry! 75 Cassine Way is available

7/8/2017

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75 Cassine Way, Santa Rosa Beach 

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Click here for more info on this home 
​The Big Easy says it all! Enjoy the sound of the ocean from your veranda at The Big Easy! This fantastic home is located just steps from the beach in Cassine Village. Main house with two bedrooms up and one down, three baths AND a double car garage with apartment above - a rare find in Cassine Village! The Big Easy is definitely Easy Living! Open dining & living areas, fireplace, and comfortable couch & chairs from Pizitz lend a welcoming place for entertaining. The side veranda offers easy lounging with 3 beautiful sets of French doors entering the kitchen, dining & living area. Hardwood floors throughout, large upstairs master bedroom with ensuite bath, soaking tub and separate tiled shower. An additional bedroom and full bath upstairs offer plenty of room for family or guests.
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Hurry Robin! This home will not last long! 
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Seller's Road Map

6/29/2017

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Considering Selling Your Property?  Here's a road map...
Click to Enlarge
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58 Spooky Lane, Santa Rosa Beach, Fl 32459

5/24/2017

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Gena Bolton
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​                                                      Virtual Tour
​This exquisitely appointed, new construction Florida Cottage is located in Dune Crossing, a new 7 lot community located on Hwy 30A. The beach access is only steps away; also a short walk to Ed Walline beach access, Gulf Place and all the shops, art galleries, world class restaurants and art and music festivals that 30A has to offer. Across the street is 30A Gym & Yoga, a state-of-the-art work-out facility. This high end luxury home offers 3 floors of superb and well-designed living space to accommodate lots of family and friends. The 1st floor has a 2 car garage, a huge bunk/game room with an efficiency kitchen, and a custom 8’ cabin elevator. Off the bunk/game room is a covered deck that leads to the heated pool with a paver sun deck. The 2nd floor offers 2 master suites with huge closets and well-designed, roomy master baths. The 3rd floor is the main living area. It features a large open floor plan, a wood and beamed cathedral ceiling, an enormous gourmet kitchen, a large covered porch with gulf views, a sunny dining room and a 3rd master suite. Beautiful black walnut floors with white wash and brushed grace the floors throughout. The kitchen appliances are Fisher & Paykel and include a 66'' double door refrigerator and bottom freezers, 5 burner gas range with 36'' wide oven and downdraft to coincide with the modern look. The kitchen island is huge and offers much space for entertaining. This spectacular custom home sleeps 14 people and would make a fantastic vacation rental, 2nd home at the beach or full time residence.
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Happy Easter 

4/12/2017

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​Wishing you and your family the happiest Easter of all.
​God bless you now and always.

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134 Blue Lake Road, Santa Rosa Beach, Fl 32459

3/22/2017

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Open House - Blue Mountain Beach area of 30a. 134 Blue Lake Road.  

Saturday 11AM-4PM March 25th 

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click here to see more...
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This custom cottage is a mastery of architecture and innovative design fashioned with clarity and intention. It is progressive and minimalistic, yet encompasses the essence of luxury living. 134 Blue Lake is a collaborative effort of design and construction; designed by Stephen Bricker and built by Onno Horn of Domicile. The final touches were tastefully designed by Domicile and Holly Shipman.

​Nestled in the signature dancing oaks of Blue Mountain Beach, just a block away from the Gulf, this retreat is both perspicacious and purposeful. The comfortable and peaceful outdoor space boasts a saltwater pool, outdoor shower and a roomy pool deck all tucked away behind a pickled-pine privacy fence. The cantilever balconies were purposefully placed to leave room on the lot for the indigenous landscaping and gravel walking paths to create a private retreat perfect for entertaining.

The 1st floor main living area features an open floor plan with beautiful 10" wide, white oak floors, raised and beamed cathedral ceilings, bull-nose corners, surround sound throughout and lots of large windows and transoms. One of the many extraordinary attributes to this cottage is the Euro-Wall sliding doors. These are not only stunning, but allow for nearly seamless transition from the interior to the exterior of the home. 
The kitchen features all stainless steel appliances, a generous kitchen island with a breakfast bar topped with gorgeous lime stone counter tops. Custom cabinets and spacious farm-style sink make this kitchen a true pleasure to be in. There is a guest bedroom and full bath on the 1st floor. Euro sliding glass doors lead you to a pleasant patio. Clever use of transom windows is just another detail that lends to exceptional flow of this home. The master en suite and additional bedroom are both stylish and comfortable. Sliding pocket doors are used throughout, saving valuable space. The laundry room is spacious and has a separate exterior door. 
The 2nd floor consists of a split bedroom theme, an open office space and a media/game room with a loft and kitchenette with a wine refrigerator. Each room has a private balcony and a cathedral ceiling with reclaimed oak beams.

This cottage is strategically placed in Blue Mountain Beach which is characterized by both lavish Gulf front private residences, and simple Old-Florida cottages. It is one of 30A's most sought after communities; a paradise set on the highest elevation in the Gulf of Mexico. Monikered from the lush lupines that grow wild along the shores of one of 30A's coveted coastal dune lakes, Blue Mountain is truly the purveyor of the 30A lifestyle. 


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Beach Time

3/16/2017

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40 Sea Turtle Drive , Santa Rosa Beach, FL 32459

3/14/2017

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Great new construction, just steps to the beach. ​40 Sea Turtle Drive , Santa Rosa Beach, FL 32459

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This magnificent, newly constructed home is located in a small, private, gulf front, gated community. It is in one of the most desirable areas of Old Seagrove Beach. There are only 7 lots in this community and this home is not even 200 feet to the private beach walk-over. This home has the real Old Florida appeal and ambiance. The innovative design completes the aesthetic of coastal comfort and timeless design. It has a private, salt-water pool and an outdoor spiral staircase that takes you to the 2nd floor balcony. The 1st floor has fire rock flooring through-out, foyer, a sitting room, 2 bedrooms, 2 baths, a laundry room and garage. The 2nd floor has glorious gulf views and a nice open floor plan. The 1st and 2nd floors feature shiplap walls and beautiful walnut wood floors.
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The 
great room opens to a large balcony with incredible panoramic gulf views, a gas fireplace, a wet bar and lots of sunny windows with transits over them. The grand gourmet kitchen has pecky cypress cabinets, top-of-the-line appliances and large island. The large dining area, roomy breakfast bar, pool and Lanai make this home a great place for entertaining. The huge master suite is on the 2nd floor with a lovely, private balcony with to 'die for' views. The master bath has a garden tub, separate shower and a double vanity. The 3rd floor has 2 bedrooms with alcoves, a full bath and a large storage closet. Although the community is gated and has a private, deeded beach walk-over, there is not an HOA and no dues. This rare masterpiece will be completed this spring.

CLICK HERE TO SEE MORE OF THIS WONDERFUL HOME
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44 SANDY SHORES, Seacrest, FL 32461

3/13/2017

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Call to see this wonderful home at
​44 Sandy Shores, Seacrest Fl. $3,395,000

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Click on picture to see virtual tour
Click here to see the virtual tour and more pictures
This one-of-a-kind, 30A beach house masterfully combines luxury and functionality in an exquisitely designed plan with high end finishes and flowing spaces.
Located in the newly updated, private gated community of Sandy Shores, this 6,000 sq ft home is less than 400 feet to the sugar sands of the Emerald Coast. Sandy Shores is conveniently located between Rosemary Beach and Alys Beach, close enough to walk to all the shops and wonderful restaurants, yet secluded from traffic and crowded streets.
Boasting 10 bedrooms, 10.5 bathrooms, a movie theater, multiple living spaces, 2 chefs’ kitchens, a game room, and garage and elevator. Outdoor living features include, a resort style pool, hot tub, fire pit, over 1500 sq ft of porches and boundless outdoor seating and dining space.
​The fourth floor sky deck is a spectacular feature with lounge chairs, 2 seating areas, and panoramic views of the turquoise waters of the Gulf and the surrounding rooftops. With rental projection of over $250,000, 44 Sandy Shores will make the perfect second home and real estate investment property. 

Click here to see more homes like this one
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mistaken for seaweed

3/5/2017

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It's often mistaken for seaweed 

Underneath much of our beach is the remnants of old forest lands. The ancient trees, roots, leaves and other organic matter has turned into peat. Here and there along South Walton beaches it is exposed, especially in the Seacrest area. It's often mistaken for seaweed when it is under water. In some places you can also see old stumps that are uncovered on occasion.
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Allegiant Air adds flights to Destin

1/18/2017

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​Allegiant Air, which began serving Destin Ft Walton Beach last May, has decided to make VPS Airport a hub. 

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Click Here for Allegiant Website 
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Spring and summer are soon to be here!  Now you have even more affordable ways to enjoy the emerald coast. Destin/Ft Walton Airport VPS as announced 11 new flights starting in may.  


​The announcement was the single largest expansion into Florida in the company's history. It is a decision expected to bring another 100,000 visitors to Northwest Florida. By basing two Airbus A-320 aircraft at the airport, Johnson said Allegiant will be able to add 11 new destinations to the six it already offers. "Eleven new flights is by far the largest expansion we've had in Florida"

The flights include non-stop travel to and from major U.S. cities such as New York, Washington D.C./Baltimore, Pittsburgh and Cleveland. Straight shots to and from Louisville Kentucky, Austin Texas, Columbus Ohio, Indianapolis, Kansas City, Peoria, Ill., and Springfield, Mo., also are being offered.

The new destinations are sure to provide an economic boost to the county and region. Adding large metropolitan areas like New York, Washington and Cleveland "opens up a whole half of the country" not only to Florida visitors, but also to area residents
​
"Allegiant has found us to be such a great destination, they've decided to make us a hub,"



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    Gena Bolton
    Realtor 
    (251) 366-0423 (c)(850) 650-6985 (o)
    Gena@SoWal30a.com

    Daily Goal: 
    "I want my everyday to make God belly laugh, glad that he gave life to someone who loves the gift.”

    I am 100% dedicated to helping you find your dream home or sell your existing property. I will tailor my services to meet your individual needs and goals. My commitment to you is to provide the personalized real estate services you deserve. Anything less is a disservice!

    I look forward to helping you with with your Real Estate Needs.  

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    “This is the beginning of a new day. God has given me this day to use as I will. I can waste it or use it for good. What I do today is very important because I am exchanging a day of my life for it. When tomorrow comes, this day will be gone forever, leaving something in its place I have traded for it. I want it to be gain, not loss — good, not evil. Success, not failure in order that I shall not forget the price I paid for it.”  Bear Bryant ​
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