How can you be sure that your home won’t be marketed by chance?
A marketing plan should provide a course of action for how to attract buyers and generate buzz about your home or condo. Think of it as a map that shows the road to the final destination—in this case, selling your property. Don’t fall for just a slick document that confuses the simple facts.
All agents should be putting your home on the MLS, which then syndicates your property details to top real estate sites like Zillow, Trulia, and Realtor.com and providing a yard sign (where allowed). But there is more to do in marketing your property.
It’s not your job to know about SEO and SEM but it is mine.
Search engine optimization (SEO) and search engine marketing (SEM) are two key terms when it comes to marketing your property, according to the experts. SEO drives free traffic to a web page (such as your real estate listing) from search engines like Google. SEM directs search engine traffic, such as pay-per-click ads, to places like our website to boost your home’s listing exposure with keywords, such as your home’s location in the desirable “Destin” neighborhood.
When it comes to promoting your home on social media, Facebook reigns as king. “Facebook’s large user base makes it the go-to social network”. It should be part of marketing and advertising your home or condo - not the only thing. This platform is also useful for buzz like “just listed” “coming soon” or ads promoting a open house.However, harnessing other digital platforms to raise your home’s exposure is also important. Platforms such as Instagram and YouTube work and have a place in our plan of marketing.Posting a digital tour across these platforms allows us to highlight and tell the story of your property.Our marketing plan also have methods for cultivating interest in your home among other real estate agents, such as those who’ve brought buyers to the table elsewhere in the neighborhood.
Ads in print publications as well as fliers should feature some key components:
- An eye-catching, professional design
- Simple, easy-to-read fonts
- The home’s full address
- Basic property details such as number of beds and baths
89% of homebuyers browsing online find online photos and video very helpful, according to the National Association of Realtors. According to 2017 data from the National Association of Realtors, 51% of buyers found the home they purchased on the internet--more than any other source.
Ask your agent point blank if they plan to hire a professional photographer to snap pictures that will put your home in its best light. WE DO! A professional photographer will take photos of your home with the right lighting, mechanics, and details.
Attractive photos of the interior and exterior of the home—the spacious living room, the updated bathrooms, the freshly painted walls—force a buyer who’s shopping online “to slow down and notice” your home. Many real estate agents cited professional photography as the second most effective form of advertising a home, behind MLS listings. Backing up that belief, a study of homes sold in 2013 showed that properties that were professionally photographed sold 32% faster than properties that weren’t.
“If an agent pulls out a smartphone to take marketing pictures of your house, run!” “Quality, professional pictures are critical to catch the eye in this age of online searching.”
A marketing plan shouldn’t be set in stone; rather, it should be fluid like sand, able to shift and react to changing circumstances as needed.
You want an agent who won’t panic at the first sign of trouble but can identify the issue, adjust fast, and tweak your plan accordingly.
How will I know if the price is right?
“Price is one of the important parts of any marketing plan.”
We will provide you comparative market analysis to price your home accurately from the start.
We will continue to provide feedback to you about price and buyer comments and possible adjustments. Never settle for “posting to the MLS” as your marketing plan.
Businesses of all shapes and sizes rely on marketing plans to promote their products and services. But great marketing doesn’t come out of thin air; it requires knowledge of your target audience and careful planning. If you are looking for a Realtor® you can trust, who works hard to find you a buyer, keeps you informed, and understands and can harness the power of the Internet and social media call me today for my pledge to you is to provide quality service, ethical standards, and customer service you can rely on.
I love being a Realtor®...let me show you how much!
We will provide you comparative market analysis to price your home accurately from the start.
We will continue to provide feedback to you about price and buyer comments and possible adjustments. Never settle for “posting to the MLS” as your marketing plan.
Businesses of all shapes and sizes rely on marketing plans to promote their products and services. But great marketing doesn’t come out of thin air; it requires knowledge of your target audience and careful planning. If you are looking for a Realtor® you can trust, who works hard to find you a buyer, keeps you informed, and understands and can harness the power of the Internet and social media call me today for my pledge to you is to provide quality service, ethical standards, and customer service you can rely on.
I love being a Realtor®...let me show you how much!
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